This program will help students gain a solid understanding of social media and search engine marketing practices that have evolved from the exponential growth of digital media communication sharing platforms such as Facebook, Twitter, and LinkedIn.

Students will learn the search engine optimization strategies to promote brand visibility and impact traffic flow as part of a marketing campaign. This program will explore how these tools can be incorporated by marketers to promote and expand their business.

This program will provide graduates with the essential knowledge and skills necessary to plan and execute e-media marketing campaigns as part of a business based digital marketing strategy.

You will learn the skills and business analytics necessary to effectively use advanced digital tools and techniques that are now an essential component of effective digital marketing strategies.

Program is 14 months and includes a 4 week on the job training practicum. Can be done online, in person or a combination of both.